TRESemmé's Target Market is known to be a professional and affordable salon standard brand which tends to attract a buyer's attention, especially for those who have "damaged hair". Their goals are to build and maintain successful relationships with their customers.
In order for this company to plan for the future, they need to understand the way an External Environment works. TRESemmé has to collect and evaluate data from people like us. They need to know what their customers like and what they do not like and try to sell a product that people will most likely buy to make sure that they are ahead of the competition.
There are a few Social Factors that effect this company. They know how to influence consumers to buy the products that they make and how to sell them for a great price at the same time. This brand has been gaining share for a long time that it has become the number 2 brand in a crowded $6 billion United States mass hair-care market this year. They have achieved this goal because they know the values that Americans want in order to be satisfied for what they buy. A lot of their shampoo bottles use less plastic now to help the environment since consumers are also pursing ways to become more self-sufficient.
TRESemmé's Demographic Factors are included in many of their products. They sell products that are significant for people's statistics such as age, race, ethnicity, and location. They sell a shampoo and conditioner that is tended to make your hair stronger so it doesn't fall out easily. As you get older, your hair falls out more due to stress, etc. so consumers who are aging and stressing out are more likely to buy this shampoo. They also have a hair spray that helps tame the frizziness of a person's hair due to humidity which usually occurs during the summer time. People with frizz will most likely buy this product since it says it's salon professional.
You may see that sometimes a product is way more expensive than a different product that is way more cheaper. If you see a shampoo that is $40 and a shampoo that is only $10 which are you most likely to get? Many will get the $10 shampoo because it is cheaper and people can afford it. This is where the term Economic Factors comes from. You have to focus on the consumers' incomes, inflation, and recession. This is another reason why TRESemmé's products are great because they are CHEAP, affordable, and they work just as likely as a professional product works. Why spend a lot of money on a product if you can but one that works just the same and the other but costs less?
Having Technological Factors is very important for a company. In order for TRESemmé to know what is going on in our society, they would need to apply research to develop new or improved products to keep on track of the competitive advantage. They create better products this way and it may render existing products. They have already done this with many of their hair products, which explains why they are still ahead of the game.
No comments:
Post a Comment