Global Marketing is the process of marketing that targets markets throughout the world and has become an imperative for business. Having a Global Vision is important for a company because it's the process of recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets. TRESemmé is already on track with their global vision. They sell their products all around the world and have gained revenue from their international sales. TRESemmé has higher aspirations compared to other salon-brand companies. The owner of TRESemmé Casey Keller says, "Our positioning of professional performance at an affordable price is really hitting a sweet spot right now for women.", which is a great way of attracting more sales. TRESemmé, according to market research firm Symphony IRI, had sales of $211 million, only $10 million behind premium brand Garnier Fructis (made by L'Oreal), for a one year period from July 11, 2009 to July 11, 2010.
Citation: http://www.brandchannel.com/home/post/2010/09/01/Tresemme-Growth-Plans.aspx
Multinational Corporations are heavily engaged in international trade, beyond exporting and importing. They move resources, goods, services, and skills across national boundaries without regard to the country in which its headquarters is located. TRESemmé is known as a multinational corporation. In fact, the company Unilever in general sells their products all around the world. They also make their products in other countries. TRESemmé's products are used in hair salons across the United States, Canada, United Kingdom, and Asia in particular to hair repair treatment that usually forms from heat damage caused by hair ironing and blowdrying. TRESemmé is actually one of the most well-known multinational corporations around the world.
In order for TRESemmé to achieve a good External Environment Facing Global Market, they would need to understand what is going on around their surroundings outside of the company. This includes good customer service and competition.
There are various ways on entering the Global Marketplace. The number one reason why companies "go global" is to earn additional profits from their products. TRESemmé is part of this technique. They are engaged in exporting, licensing, contract manufacturing, joint venture, and direct investment of their products. The least risky is the exporting of their products to different countries and the most risky is the direct investment. Since TRESemmé does all of this, they are known for entering the global marketplace.
Being involved in a Global Marketing Mix is a must to succeed. The three P's are very important to keep in mind: Price, Place, Promotion, Product. TRESemmé sells their items in foreign countries having the prices vary depending one where the product is being sold. For example, one of TRESemmé's shampoos will cost less in the United States compared to it being sold in the United Kingdom since their currency level is higher. The place in which their selling their item effects the marketing mix too. TRESemmé will need to go through a study on what the country is most likely interested in and the type of hair problems people in the country most likely have so they can sell the right product there. If TRESemmé gets their studies on individuals right, then they will most likely get a promotion for their hard work and achievements.
The Internet has a impact on global marketing. Just by going online, you may see ads of certain types of things which is a normal thing. This is known as internet advertisement that the company pays for their ads to go viral on the internet. They know that billions of people surf the web everyday and many will see their products posted on ads. TRESemmé has done a lot of this advertising with their hair products in several websites. This is one of the best ways to get their products to sell.
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