Like every other Marketing company, Unilever goes through a strategic planning process in order for their products to be sold. Since this company owns many of the world's consumer products, they have to advertise their products as much as they can so people can be convinced in buying them. They are already ahead of the game since they are a very well-known brand.
Unilever does all this in order for their company to grow and expand more throughout the world. They need to advertise in order to keep their company alive and working. This company has to have basic key components that will influence customers to buy their products more, some examples that they need to have are: vision, mission, values, and strategy. A sales person can't just go up to a customer and try to influence them to buy something that they DO NOT want to buy, which explains why they have to evaluate the situation first as if the person is interested in the product or not. Then they have to target that specific individual who is interested and try to get them to buy the product.
Unilever's basic strategic planning is advertising, this is how they get their customers to buy products that they are selling.
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