Chapter 3 - Ethics & Social Responsibility

           Ethical behavior is very important to have in every marketing company. It is the pure fact to what is the right thing to do and what is the wrong thing to do for a marketer. When a product is sold by Unilever, they do not lie about the reasons to why it may be good for you, that would lead them to have a bad moral and will make consumers dislike them. They are wise about selling their products to others, this company has more of a conventional mortality. Unilever's code of ethics "applies to the senior executive, financial and accounting officers, and it comprises the standards prescribed by the U.S. Securities and Exchange Commission (SEC); it provides the provisions of Unilever's code of business and the more detailed rules of conduct that goes with it." They have their own way of ethical decision making and they are pretty good at having consumers by their products. 

Quoted Citation: http://www.unilever.com/investorrelations/corp_governance/unileverspolicies/index.aspx

           Unilever has a sense of sustainability since it demands that "human resources should be managed in a way that maintains workforce capabilities and employee satisfaction and it excels in their sustainability philosophies. " (as quoted from the book on Chapter 3, page 41). Unilever's sustainability mission is to create better futures for the customers, retailers, economy, and the environment. The diagram above shows how this is possible. The critical involve process for the sustainability of Unilever has to do with raw material, manufacturing, producing, and the supplier. They also go by what the people want because they know that is how they will keep their company alive since they are listening to the people, which is a very wise thing to do.

Citation: http://prezi.com/mhd-fwgjqsqd/ethical-unethical-of-unilever/           

  

            My company's main focus is going to be on the brand TRESemmé. Unilever manufactures and sells this product. This product makes shampoos, conditioners, hairsprays, gels, etc. It is also not expensive and gives you professional hairstyle looks. The information that I have written above relates to this product because they come from the same company. They make sure that their company is satisfied and deserve the best-looking hair. Who needs to spend hundreds of dollars when you have
My company's main focus is going to be on the brand My company's main focus is going to be on the brand  My company's main focus is going to be on the brand TRESemmé?