Social Media is basically the use of online technology to promote brands. It has changed the way that marketers can communicate with their brands from a mob of messages to affectionate conversations. TRESemmé uses social media for advertising their products online and on television. An example of TRESemmé using social media for advertising is this 30 second commercial:
This commercial shows us that TRESemmé's new shampoo product can repair damaged hair from 2 years. This influences people and makes them think, "Wow! Can my hair really look like that after using this product? I should give it a try." If someone is unsure if this product works or not, they can look up for customer reviews online for further info about this product. This is a source of interaction that the consumer can get with other customers before they actually buy this product. TRESemmé also has their products as advertisements online if someone searches up "shampoo" their product can pop up and that is a source of advertisement that the company payed for to place online.
In order for a company to have an enormous impact on their brand in the social media world, they must follow the right steps. TRESemmé has their own owned media because their organization creates blogs and websites introducing their products so that people can become more aware of them around the world. This actually develops deeper relationships with customers. TRESemmé listens to their customers on what they want and what they are interested in, this is known as the "listening system". They must also listen to what others are saying about their brand, the industry, and the competition so they can do better through time. If there is a flaw, TRESemmé will fix it as soon as possible because depending on how big the flaw is, it can effect the company in a bad way which can cause less sales of their products. After that, TRESemmé deals with social media objectives. This has to do with building trust online with their customers. TRESemmé has all of these objectives which are listening and learning, building relationships, promoting products and services, managing reputation, and improving their customer service. Without these objectives in a company, they may not be able to sell their products wisely.
Once TRESemmé determines their objectives and their measurement tools have been implemented, it's important for them to identify their consumers. They need to identify the social behavior of cosumers. TRESemmé needs to see what type of social media do their consumers often use? Does the specific social media attract younger users? They need to go for the creators, critics, collectors, joiners, spectators, and inactives. TRESemmé will need to make their blogs look for attractive to influence the minds of these individuals. It can make a big difference in their product-selling. TRESemmé goes in the category of corporate blogs if they are willing to sell their products more.
A company having a Social Media and Mobile Technology is very wise. This allows the customers to browse through TRESemmé's "mobile" website where they can easily access their products and see what's new on their updates since they have a smartphone in their hand. This is a source of marketing tool that companies should take advantage of. TRESemmé also have their own mobile ads and smartphone aps. As time goes on, social media is finding more ways to advertise products online.
In order for a company to have an enormous impact on their brand in the social media world, they must follow the right steps. TRESemmé has their own owned media because their organization creates blogs and websites introducing their products so that people can become more aware of them around the world. This actually develops deeper relationships with customers. TRESemmé listens to their customers on what they want and what they are interested in, this is known as the "listening system". They must also listen to what others are saying about their brand, the industry, and the competition so they can do better through time. If there is a flaw, TRESemmé will fix it as soon as possible because depending on how big the flaw is, it can effect the company in a bad way which can cause less sales of their products. After that, TRESemmé deals with social media objectives. This has to do with building trust online with their customers. TRESemmé has all of these objectives which are listening and learning, building relationships, promoting products and services, managing reputation, and improving their customer service. Without these objectives in a company, they may not be able to sell their products wisely.
Once TRESemmé determines their objectives and their measurement tools have been implemented, it's important for them to identify their consumers. They need to identify the social behavior of cosumers. TRESemmé needs to see what type of social media do their consumers often use? Does the specific social media attract younger users? They need to go for the creators, critics, collectors, joiners, spectators, and inactives. TRESemmé will need to make their blogs look for attractive to influence the minds of these individuals. It can make a big difference in their product-selling. TRESemmé goes in the category of corporate blogs if they are willing to sell their products more.
A company having a Social Media and Mobile Technology is very wise. This allows the customers to browse through TRESemmé's "mobile" website where they can easily access their products and see what's new on their updates since they have a smartphone in their hand. This is a source of marketing tool that companies should take advantage of. TRESemmé also have their own mobile ads and smartphone aps. As time goes on, social media is finding more ways to advertise products online.
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